With the advancement in technology, timing is now the buzzword of the sales industry. Sales management teams face an increasing amount of pressure to be more efficient with more data and to uncover more opportunities faster. Identifying the most profitable customers in the shortest time and acting on such leads has become extremely crucial. With stiff competition, sales analytics has become critical for many businesses as such platforms automate many time-consuming processes, in addition to allowing managers to have an in-depth view of performance at various stages. The era of sieving through endless excel sheets manually for data is now over.